There are many ways in which you can advertise your firm. Advertisements on TV or newspapers have a lower reach and might not be enough as they have poor efficiency and a high cost factor. Instead you can find other ways to make your company name subtly available out there. The more creativity you use in doing this, the more likely you are to be noticed and remembered by your customers. Therefore you should think outside the box when coming up with these campaigns. However here are some ideas companies have adopted, to help you get starting on the brainstorming process.
Printing the name on everyday items
You can get the firms name printed on everyday items such as pens or pencil holders and hand them out at various events like a job fair a seminar organised by your company. You can get these items personalised with the name and logo by a cheap corporate gift supplier. Since they are low in cost they can be given out freely as well. People love to receive these practical gifts as they can use them on a daily basis. For instance drug companies print their logos out on tear away note pads on which doctors use to write their prescriptions. These will also help imprint the name in the minds of your clients as they see it almost everyday.
Sending gifts to clients
You can send little corporate gifts to your clients to thank them for patronising your company. You can send out these gifts at various occasions such as Christmas or New Year. Companies print out gifts such as diaries and planners that can be used year round to give them out as gifts like this. Get a professional graphics designer to create the concepts and artwork for these items so that they will stand out. These gifts can be combined with other treats like chocolates or liquor to create a care package that your clients will truly appreciate.
Sponsoring community events
Another way you can make the company’s name known is by sponsoring various events in the community. These can be various kinds of events such as sporting events or theatre events that need your support. For instance you can sponsor events conducted by school children, which commonly need financial assistance to cover their costs. Collaborate with the local school or other clubs and societies in the areas to find out what is needed. It will give your company an image as being a champion of the local community and uplifting it.